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Briginally titled Billboard Advertising it was a trade paper for the bill posting industry, hence the magazine's name. Within a few years of its founding, it began to carry news of outdoor amusements, a major consumer of billboard space. Eventually, Billboard became the paper of record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine began coverage of motion pictures in 1909 and of radio in the 1920s. Though the first music connection was the Billboard sheet music best sellers charts & top songs in vaudeville theaters published in 1913 but it was not a regular chart yet.

Bill board magazine has changed dramatically since they first started. There images have been further developed along with their texts. Their text is clearer to read and their images aren't pixie they are current artists in the top charts which makes it more modern. The colour red has remained the same through the years.