i researched into the conventions of a magazine and what purpose they should give; as it states the house style should link the person your advertising such as the type of voice etc.
Also the tagline should be easily read and clear. The mast head usually appears across the top of the magazine. The choice of fonts is a crucial part to convey the mode of address to the audience. Lastly cover lines should be able to standout and clear- as these are to call out to the reader.
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